Lida Citroën brings monumental ideas, experience and passion to her work as an international branding and reputation management expert, designing the identities of global executives and business leaders. She brings more than 20 years of experience creating and implementing standout strategies to her work, uncovering and communicating the values that operate at the core of each individual. A well-known and popular TEDx Speaker, Lida engages audiences with her empowering message about finding their value and intentionally managing their personal brand and reputation to achieve lasting career success.

Lida is the author of Reputation 360: Creating power through personal branding, a best-selling guide to gaining competitive advantage through reputation management. Lida regularly presents keynotes and workshops on reputation management, personal branding, executive presence, image and social media, helping individuals build and promote a personal brand that supports their businesses and professional trajectories.
Lida also leverages her expertise to help military service members transition to careers in the civilian sector. She presents programs throughout the country, and her talent consulting services are utilized by companies in all industries seeking to hire, onboard and retain veteran employees. She is the author of two military-focused transition preparation books: Your Next Mission: A personal branding guide for the military-to-civilian transition and Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees, helping employers hire military talent.

In addition to serving her clients and the military community, Lida is on the Board of Directors of the International Board of Credentialing and Continuing Education Standards (IBCCES) and is a past Board member of the National Association of Veteran Serving Organizations (NAVSO); the Autism Society of Colorado; The Parent’s Council at the University of Wyoming; Commercial Real Estate Women (CREW) Denver; Denver Children’s Home; The Legal Center for People with Disabilities and Older People; and the Executive Real Estate Roundtable at the University of Denver.

Featured Topics

Building Influence, Inspiration  and Impact with Your Team
Learning internal networking skills
Conveying executive presence
Building and creating your leadership voice
Standing in your personal values
Having personal and group accountability
Moving from individual contributor to leader

Creating an Influential and Powerful Leadership Brand
Building influence in the organization or community
Creating and maintaining executive presence
Defining your personal brand – why it matters; why you need it; and what happens if you don’t do it
Learning what your online brand says about you
Creating your legacy – what do you want people to remember you by?

Stand Out From the Crowd – Power Up Your Personal Brand
Discover, design and deploy an intentional reputation
Build influence to achieve career goals
Understand your target audience and what they need/want from you

Creating Your Personal Legacy…Today
Tap into what makes you someone people want to follow
Create a meaningful legacy – how do you want people to remember you after you’re gone?
Keep yourself accountable and focused on meaning in your life

Show Up and Stand Up! Use Your Voice; Use Your Power
How to stand out from the noise, manage how others perceive you, purposely network,
find your cause and live with more authenticity.
How to create an emotional connection with your team, colleagues, decision-makers
and/or customers, so they can operate, affect change with more intention, build
credibility and leave a legacy.

How Successful Entrepreneurs Rock their Personal Brand!
Discover, design and live an intentional reputation — your “why”
Separate yourself from the wantrapreneurs and compete for marketshare and investor attention
Learn the secrets to reputation management deployed by successful global entrepreneurs
Bring your dream — and your company vision — to life!

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Lida's Expertise

Personal Branding - 100%
Team Building - 100%
Reputation Management - 100%
Entrepreneurship - 100%
Leadership - 100%

I will tell you that Lida can make a crowded room come to a complete stop when she speaks! If you are looking for a motivational and inspiring speaker look no further than Lida!

Debi DeLoney, Business Development ManagerENGS Commercial Finance

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