Fred Joyal

Fred Joyal is an international keynote speaker, bestselling author, entrepreneur, and business advisor. He co-founded Futuredontics, the parent company of 1-800-DENTIST, which became the most successful dentist-referral service in the United States and generated over $1 billion in revenue over 30 years.

Today, Fred teaches boldness as a life skill and a competitive advantage—especially in a world being transformed by AI. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller and distills his PRIDE Method, a systematic approach to building boldness “muscle” through everyday action.

Before becoming “Superbold,” Fred describes himself as a painfully introverted kid who missed opportunities because he hesitated. Over time he learned that confidence doesn’t come first—bold action does. Now he helps audiences around the world take smart risks, initiate human connections, sell more effectively, and lead with courage. His clients range from law firms and sales organizations to associations and leadership teams.

Fred is also the author of two renowned books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth and *Becoming Remarkable: How to Create a Dental Practice Everyone

Superbold

Superbold gives audiences and readers a systematic, step-by-step approach to going from shy or under-confident to charismatic and courageous in as little as ninety days. Built around Fred’s PRIDE Method, the book shows how boldness can be learned like any other skill through small, repeatable actions that build confidence, charisma, and opportunity. An Amazon and Wall Street Journal bestseller, Superbold helps people stop living a life of regret and missed opportunities and instead act decisively when it matters most.

What People are Saying:

“Fred didn’t just inspire our audience—he activated them.”
— Jennifer Marks, VP of Leadership Development, Catalyst Global

“Fred Joyal has a gift for helping people get out of their own way. His Superbold framework resonated with every level of our organization from our newest hires to our executives. His storytelling, humor, and actionable steps created an experience people called ‘life-changing’ and ‘career-altering.’ We’ll be bringing him back.”
— Mark Simmons, CEO, Elevate Performance Group

“My goal is to be as bold as possible to help people achieve their dreams.”
-Fred Joyal