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JUSTIN’S EXPERTISE

Sales & Business Growth 100%
Customer Experience 100%
Leadership 100%
Productivity 100%
Entrepreneurship 100%

Justin has added so much value to advisors and I love that he has sat in the advisor’s shoes.

— Lee Smalls, VP of Sales, John Hancock Manulife Investments

Books:

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Books:

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Justin Goodbread is a proven, in-demand speaker trusted by national organizations, business networks, and executive communities around the world. A DecaMillionaire by age 40, Justin has built, scaled, and exited seven companies—including 7-, 8-, and 9-figure firms—and coached hundreds of business owners to double or triple their company’s value, generating hundreds of millions in enterprise growth.

He’s the #1 Wall Street Journal bestselling author of Your Baby’s Ugly (#56 on USA Today), and The Ultimate Sale, an international bestseller hailed as essential reading for entrepreneurs. He’s also the founder of The DecaMillionaire Way and host of DecaMillionaire Decoded, a Top 1% globally ranked business podcast.

Justin’s insights have been featured in over 300 outlets, including Forbes, The Wall Street Journal, Kiplinger, Yahoo! Finance, and USA Today. He’s a 5x Investopedia Top 100 Most Influential Advisor, Exit Planner of the Year, and a member of the Exit Planning Circle of Excellence.

International Speaker | #1 WSJ Best-Selling Author | 7x Business Exits | Global Expert on Business Growth & Exit Strategy

Featured Topics:

The DecaMillionaire Way

Build a Business That Creates Wealth, Freedom, and Legacy

Most business owners don’t need motivation.
They need margin.

They’ve built something real—through grit, sweat, and faith. They’ve sacrificed weekends and sleep, not just to grow a business, but to care for their team, serve their clients well, give generously to their communities, and build a legacy they can be proud of.

But behind closed doors, many feel stretched thin.

They’re pouring into everyone else while quietly running on empty.

  • They’ve got revenue, but not freedom
  • They’ve got a great reputation, but no off-ramp
  • They’ve got 80% of their net worth locked in a business that can’t run without them

And they know it.

That’s where Justin Goodbread steps in with clarity, conviction, and a playbook to unlock the wealth trapped inside their company.

In The DecaMillionaire Way, Justin delivers more than a keynote he delivers relief. Through real stories, real strategy, and real talk, he shows business owners how to stop being the business and start building an asset.

One that creates:

  • Wealth without burnout
  • Impact without sacrifice
  • Freedom without regret

Audiences Leave With:

  • A clear roadmap to scale value and reclaim their life
  • Strategic insights to make their business run without them
  • Tools to decentralize operations, increase profit, and attract higher-multiple buyers
  • Permission to stop surviving—and a process to start building

And most importantly… hope that it’s not too late to create what they set out to build in the first place.

Embracing Value Acceleration for an 8-Figure Exit: A True Story

In this keynote, Justin speaks directly to professional advisors, many of them financial advisors, sharing both his personal journey as a serial entrepreneur and the hard truths learned helping business owners grow and exit successfully. Blending real-world experience with tactical insight, he challenges advisors to think differently about the value they bring and the opportunities they help unlock.

Dynamic Keynote Speaker & Business Educator

Justin’s demo reel highlights his dynamic stage presence—combining high energy, real-world experience, and unfiltered authenticity. Whether delivering keynotes, leading sessions, or engaging directly with audiences, Justin brings practical insight and powerful connections that leave a lasting impact.

WHAT PEOPLE ARE SAYING

“Justin has added so much value to advisors and I love that he has sat in the advisor’s shoes.”
— Lee Smalls, VP of Sales, John Hancock Manulife Investments

“You want Justin to come speak if you are ready for someone to challenge the audience to be a force for impact.”
 — Joe Strazzari, Esq., Partner, Strazzari Mancini LLP

“Justin has a unique talent for connecting with audiences, whether he’s delivering a keynote, sitting on a panel discussion, or leading an interactive workshop. His presentation insights leave attendees with practical strategies they can implement immediately.”
 — Scott Snider, President, Exit Planning Institute

“Justin is down to earth, relatable, and energetic. His presentation style keeps the audience hooked until the last minute. Justin was one of the highlights of the Business Transitions Summit.”
 — Tom Bronson, President, Business Transitions Summit

“Justin is the speaker who can help audiences see how to create a business model that compensates them for important services while helping owners grow the value of their business.”
 — Kathleen Pritchard, CPWA®, CEPA, CRPC®, ChFC®, CLU®, CFS®
 Director of Practice Management, John Hancock Investment Management

PODCAST: DECAMILLIONAIRE DECODED

Hosted by exit strategist and 7x entrepreneur Justin Goodbread

  • 150,000+ downloads
  • 2,200 monthly listeners
  • Top 1% globally ranked podcast
  • Featured on hundreds of top-rated podcasts

DecaMillionaire Decoded dives into real conversations with business owners who have scaled, exited, or are actively building toward $10M+ in enterprise value. Each episode reveals unfiltered insights, proven strategies, and behind-the-scenes stories that help service-based entrepreneurs unlock true, transferable value in their business.

https://amzn.to/453itDj

BOOKS

Your Baby’s Ugly

Wall Street Journal Bestseller | USA Today Bestseller

In Your Baby’s Ugly, Justin challenges business owners to face the hard truths about their company’s real worth. Packed with no-fluff insights and actionable strategies, this book guides owners through the process of increasing enterprise value so they can exit on their terms—with wealth, legacy, and freedom intact.

https://amzn.to/3Z35kqe

The Ultimate Sale

#1 Amazon International Bestseller

Selling a business isn’t just a transaction—it’s the most important financial decision most owners will ever make. The Ultimate Sale provides a clear, step-by-step plan to prepare, market, and sell a business for top dollar while avoiding common and costly mistakes.

https://amzn.to/3Yqu3Vl