Samuel P.N. Cook graduated from West Point in 2000. He went on to become a U.S. Armored Cavalry Officer where he served as the Regimental Adjutant for Colonel H.R. McMaster in the Battle of Tal Afar in 2005-2006 that was cited by President Bush as a turning point in the war. With a front row seat to history, Sam was responsible for the media messaging and writing the history of this campaign.

In 2007, Sam returned to Iraq as the commander of Crazy horse Troop, 1st Squadron, 3d Armored Cavalry Regiment where he was cited in the Washington Post and Tom Rick’s best-selling book on Iraq for his novel counterinsurgency strategy that combined tribal negotiations and police trained parole system for a mass surrender.

When he returned from Iraq in 2008, Sam went on to get a Masters in Russian and Ukrainian history at New York University’s Jordan Center for Slavic Studies. He then went on to teach history at West Point from 2010-2013.

Sam founded James Cook Media in 2013 after leaving the army. The company is a storytelling marketing agency that focuses on growing then brands of authors and experts around the world. Here he created the Story Matters mini-course with over 100,000 subscribers as well as the Story Matters Podcast.

in 2019, he founded Sanity Desk, a full-stack software solution for experts and small service businesses to launch and manage their business online. Sanity Desk is funded by Angel investors and is rapidly becoming an innovative solution for savvy marketing professionals who help small business owners grow their brand online.

Featured Topics: 

Why Story Matters (Now, more than Ever)

Once you understand the power of Story Telling, your entire perspective on marketing will change.

From the Elon Musk, the world’s most iconic entrepreneur, to a British Personal Growth expert, this lesson will give you a sense of the possibilities for Story Telling in your business.

Once you see it, you won’t be able to think about marketing the same way.

Who is Your Hero? (HINT: It’s not you)

Once you understand the power of Story Telling, it’s time to get clear on the most important thing.

Who the hero of the Story is in the first place.

And here’s the great news. You don’t have to make the story all about you.

In fact, that’s not what you should do at all.

Writing Your Hero’s Journey (Be YODA, not Luke)

Once you understand how to find the hero of your story, it’s time to help them write a story that inspires them.

This is the most powerful lesson you can learn as a marketer (and in life).

When you learn how to inspire other people to change their lives by telling themselves a better story, everything will change.

What people are saying…

Executive Director

You really knocked it out of the park!!!  Thank you so much!!!  You were so spot on!!  Hope we can work with you again sometime!


Sam is a person with positive energy, able to make relationships with people from all over the world.


Samuel Cook is a smart and savvy guy who knows about success. He can help you move forward from inspiration to actually empowering yourself.”

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Samuel's Expertise

Business - 100%
Strategy - 100%
Empowerment - 100%
Leadership - 100%
Storytelling - 100%

You really knocked it out of the park!!! Thank you so much!!! You were so spot on!! Hope we can work with you again sometime!

Executive Director