Dallin Cooper has owned and operated businesses of all sizes for nearly a decade. Teaching the same principles of ethical leadership that led to the success of his own businesses, Dallin is the speaker for any business group, association or organization looking to develop a culture of trust. Ethics generally gets a reputation of being a boring and stuffy topic. Dallin strives to subvert that reputation by crafting speeches and trainings that don’t feel like “ethics training.” Instead, audiences will learn about how their actions impact their relationships with others as well as themselves in such a way that they yearn to behave more ethically not because of compliance, but because of the benefit that behavior brings to their lives.

Featured Topics:

Ethics For Humans: Respect, Trust, Freedom, Peace

Ethics and compliance have a major branding issue. If you have to preface your trainings with the word “mandatory”, you aren’t in a great spot. But that’s exactly how most ethics trainings are introduced. They use fear (you’ll get fined!) or guilt (it’s what a good person should do), in an attempt to change behavior. Those tactics create a sense of obligation, but without any motivation. Ethics For Humans moves the conversation away from lists of unacceptable behavior and cautionary tales about lawsuits. Instead, it’s focused on the benefits of ethics: respect, trust, freedom, and peace. This motivates participants to change behavior not because they’re supposed to, but because they truly want to. It creates a lasting change and ignites a passionate advocacy for ethics in participants that continues long after the presentation ends. And when every employee is an advocate for ethics, compliance practically takes care of itself.

Key Takeaways

  • How culture, ethics, and compliance interact and why we should care in the first place
  • Using ethics to increase sales, productivity, employee retention and more!
  • The transformational power of moral development in our personal and professional lives
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Get On The Bull: Developing Attitudes & Behaviors for Successful Leadership

Bull riding is one of the most extreme sports in the world. But each day, leaders face challenges that are just as intimidating as a 1600-pound bovine. Based off Dallin’s book of the same title, Get On The Bull gives leaders of all types, whether they be parents, teachers, or CEOS, the skills they need to life, inspire, and transform the lives of those they lead. These principles of ethical leadership do much more than just creating better leaders. Those they lead are happier, more productive, and more innovative because they know they have a leader who truly has their best interests at heart.

Key Takeaways & Details

  • How ethical leadership transforms people and shapes cultures
  • Embracing mistakes: Building trust through accountability and transparency
  • Improving communication and morale through consideration

The Morality Matrix: Understanding Ethical Decision Making

We often learn about ethical decision making in a nice little prepackaged ethical dilemmas”. But unfortunately, real life doesn’t label the difficult moral questions we face everyday as ethical dilemmas so we can apply all those handy decision making skills we learned in our ethics training. It doesn’t matter how good you are at resolving ethical dilemmas if you never even realize there’s a problem that needs solved. While still fun and entertaining, The Morality Matrix is a highly educational presentation that digs deep into providing participants with the hard and soft skills required habituate ethical behavior.

Key Takeaways

  • Understanding ethical fading and how it affects our decision making
  • Using the Morality Matrix, and innovative framework to make better decisions
  • Retraining your brain so your biases work for you, not against you

The Trust Vortex

The Trust Vortex is part ethics training, part marketing instruction, and part culture development. Despite technology that constantly connects us, people are getting more and more socially isolated. If you want a better relationship with someone, you need to trust them more and you need them to trust you more. Unfortunately, people don’t come with a handy Trust-o-Meter that displays trust levels and outlines all the benefits of increased trust, which is why we need The Trust Vortex.

Key Takeaways & Details

  • Four easy-to-apply principles that will build trust with virtually anyone
  • Shifting Momentum: Rebuilding damaged trust
  • The lasting impact of trust in your organization

What people are saying…

VP, Source Office & Technology

“I have heard a lot of speakers in my time; Dallin Cooper is a dynamic, credible and entertaining speaker. Simply a treat to listen to.”

Professor of Business Ethics, UW

“Dallin is a highly persuasive speaker in particular because of his ability to integrate and articulate relevant evidence into his presentations. What’s more, he always does an excellent job of telling a good story that connects with his audience. I highly recommend him.”

Co-Founder & COO of Kapturly

“Dallin has a gift for making any topic engaging. His ability to connect with an audience in a transformational way is unrivaled”


“When you become a person that can be trusted, you also become someone that can lead, uplift, and make meaningful change” -Dallin Cooper


Bull riders are masters of moments. Hundreds of hours in training, both physical and mental, go into making sure that they can instinctively make the right decisions in those split-second moments on the bull – years of work and effort defined by eight seconds.

Leadership is defined by moments. It isn’t a title or position. Leadership is a lifestyle. Not everyone is a natural-born leader, but everyone can learn to lead. Get on the Bull illustrates a pathway to successful leadership with applicable stories from the exciting world of Bull Riding and simple suggestions of ways to develop those attitudes and behaviors.

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Dallin's Expertise

Trust - 100%
Leadership - 100%
Loyalty - 100%
Performance - 100%
Ethics - 100%

“I have heard a lot of speakers in my time; Dallin Cooper is a dynamic, credible and entertaining speaker. Simply a treat to listen to.”

VP, Source Office & Technology


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